# Selas — AI Sales Coaching for Real Estate Agents Selas is AI sales coaching for real estate agents — personalised coaching, objection-handling and role-play training, daily priority call lists, and AML-ready compliance — so you win more appraisals and listings. Free CRM included. Selas is an AI sales-coaching platform for real estate agents and team leaders, built from decades of real-world sales, leadership and personal-growth expertise. It works like the best sales mentor in the industry, available on demand: it reads how each client communicates, coaches objection-handling and live role-play, surfaces the right people to call each day, and removes up to 80% of the background work — so agents stay present in real conversations and win more appraisals and listings. AML/CTF-ready, with a free CRM included. Canonical URL: https://selas.com.au/ Last updated: 2026-06-25 ## At a glance - Category: AI sales coaching for real estate (agents and team leaders) - Built from: decades of real-world sales, leadership and personal-growth expertise - What it does: personalised coaching, objection-handling and live role-play training, daily priority call lists, prospect/listing/buyer management, and AML/CTF-ready compliance - Outcome: removes up to 80% of background work so agents focus on real conversations and win more appraisals and listings - Included: free CRM - Pricing: from AUD $79/month (Individual Basic; AUD $65/month billed yearly) up to AUD $349/month (Team Leader). Pro and Max tiers are coming soon. - Availability: pre-launch — join the waitlist at https://selas.com.au/waitlist - Platform: runs in any modern web browser - Region: Australia ## Machine-readable resources - API catalog: https://selas.com.au/.well-known/api-catalog - Markdown homepage: https://selas.com.au/agent/home - LLMs fact sheet: https://selas.com.au/llms.txt - Sitemap: https://selas.com.au/sitemap.xml - Robots: https://selas.com.au/robots.txt ## Public API endpoints ### Waitlist signup - Method: POST - Path: /api/waitlist - Submit a waitlist signup from the Selas /waitlist page. ### Waitlist follow-up - Method: POST - Path: /api/waitlist/followup - Generate a personalized post-signup follow-up note for the waitlist overlay. ## Frequently asked questions #### What makes Selas different? The industry has a name for what most AI produces now: "AI slop." Generic emails. Scripted follow-ups. Messages that arrive at the right time and say exactly the wrong thing. Clients notice, even when they cannot explain why. Most AI tools process inputs and produce outputs. They do not understand people. Selas was built around a different belief entirely. That the way you communicate matters more than what you say. That every person in front of you is different, and that the language that opens one person up will shut another down completely. The intelligence inside Selas was built to read that difference, drawn from three decades of real-world expertise and continuously refined by the same mind that built it. Less software. More of the best sales mentor in the industry, available at any moment, that never stops learning. #### Who is Selas best suited for? Agents who want their time back. Leaders who want to build something that lasts. It removes up to 80% of the background work so your focus stays where it generates results: in real conversations with real people. For leaders, it goes further. It helps you understand your people at a level most managers never reach, and develop them with a precision that used to take years to build. #### Will Selas help me with lead generation? Yes. But not with automated messages that feel automated. Selas works through your database, helps read who is ready to move, who is warming up, and who just needs a gentle touch point. It surfaces the right people at the right moment. Your job remains the one thing no AI replaces: show up and make the connection. #### How does Selas actually understand people? Every person communicates differently. What builds trust with one person creates friction with another. Most agents learn this through enough lost listings to eventually develop an instinct for it. Selas accelerates that entirely. It assesses how a person thinks, what is driving them, and where the real blockage is, whether that is a client conversation, a negotiation, or a difficult moment with someone on your team. It reads the pattern beneath the surface and guides you toward the response that actually moves things forward. #### How will Selas help me train and develop my team? Knowing exactly why someone is underperforming is almost always harder than fixing it. Selas helps identify where things are breaking down. Not a general observation. The specific pattern, the specific habit, the specific moment costing results. It also works as a training environment. Roleplay, scenario practice, coaching guidance, built on the same expertise that has produced some of the best performers in the industry, available on demand. You stop guessing. You start developing people with genuine precision. #### Can Selas replace my sales team? No. And we would never want it to. Real estate is one of the biggest financial decisions a person will ever make. The trust required to move through that decision does not come from a system. It comes from a person who listens, who is honest even when honesty is uncomfortable, and who genuinely has the client's interests at heart. Selas is built to protect that. It removes the noise and the low-value work that drains your team's focus, so when they sit across from a client, they are fully present and performing at their best. The technology runs quietly in the background. Your people take the credit. That is exactly how it should be. #### What do I need to run Selas? Selas runs on any browser that is able to browse the Internet. It is built as a web application that you log in to for ease of access. #### Which package is best suited for me? Get in touch with us at contact@selas.com.au, and we will help fit the right package to you. ### Technical #### How is my data secured? Selas secures and encrypts its data hosted on Australian servers. #### What happens to my data if I cancel? Your data will be stored for a 60 day period. After this time, the data will be removed from our system. #### I'm having an issue with X or Y. How do I get help? We have as much information as we can for you in our Support section. If you cannot find your answer in there, you can also submit a ticket in the support section in Selas. #### Can I have multiple accounts? Yes. You are able to have multiple accounts with different subscriptions to suit your needs. #### Does my team member see my data as a leader? Leaders have access to a coaching summary for each team member, covering activity, communication style, strengths, and development areas. This is designed to help leaders develop their people with precision. Chat logs remain completely private to each individual and are never visible to anyone else. #### Do you train AI models on my data? No. We do not use your data for the purpose of training the AI model. #### Can I export my data? No. We do not allow data to be exported for security reasons. #### What integrations does Selas have currently? Selas is built as a complete, self-contained system. Every feature is designed to work together without the setup, syncing issues, or broken connections that come with patching multiple tools together. #### Can I use Selas offline? To use Selas, you must be connected to the Internet. ### Billing #### What happens when I upgrade halfway through a monthly subscription? Your upgrade will kick-in immediately and you will be charged prorata for the difference for the remainder of the month. #### I've run out of credits. What do I do? To continue using Selas, you can easily recharge within the Billing and Credit section to top-up. #### Does my monthly subscription keep renewing? Where can I change it? Yes, to avoid any interruptions in your work the subscription will keep renewing each month. You can head over to the Billing section in Selas to make any changes to your subscription. #### I saw my invoice said Synergi First, is that you? Yes, that is our company name. #### Can I pause my subscription? When you cancel Selas, you will have until the remainder of your month to continue using Selas. We do not have a pause feature available. #### Can I rejoin after cancelling? Yes. However please keep in mind that all of your data will be deleted after 60 days. ## Contact - Email: contact@selas.com.au